EFU Life Assurance Ltd. has been honored with Brands of the Year Award 2013 by Brand Foundation for ‘Best Life Insurance Company’. It is the second time the company has been awarded this prestigious title.Brands of the Year Award is a distinctive and premium recognition for a brand recognized as a champion in its category based on current year market standing and consumer preference.EFU Life is one of the leading life insurance companies in the private sector, rated AA, Outlook Stable, by JCR-VIS credit rating company.EFU Life’s widely acclaimed 360 degree campaign “Life mein Kamal karna zaroori hai” in 2013 strengthened the company’s strong brand equity. This campaign moved away from the traditional methods of advertising in insurance industry through fear-appeal and rather focused entirely on the positives in life. The campaign had a larger national cause of creating awareness about the importance and benefits of financial planning and life insurance for every citizen. The company is committed to building on to the brand, and providing comprehensive, accessible and affordable insurance plans to meet the diverse needs of every individual in the country.We thank our partners and clients for their continued support.