EFU Life Assurance Ltd, the leading private sector life insurance company, has launched the second phase of its corporate campaign, ‘Life mein kamal karna zaroori hai’. The campaign builds on to the earlier theme and is aimed at addressing two common myths that people have about Life insurance. The myths are ‘I don’t really need insurance’ and ‘Insurance is expensive’.
The concept highlights a common man wanting to secure his and his family’s future with a life insurance policy, bringing into focus the dreams and aspirations that many of us hold, whether it is providing your child with the best education, fulfilling the dream of your child’s perfect wedding, saving for your own house, or living a stress free and comfortable life after retirement.
The campaign has been launched on a 360 degree scope, with presence on all mediums – TV including Cable, Outdoor, Print, Radio, Social and Digital media.
EFU Life believes that its investment in this mass level marketing campaign will fulfill the larger national cause of creating awareness about the importance and benefits of financial planning and will help bring life insurance to every family in Pakistan.