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Tag Archives: efu-life

EFU Life launches media campaign

EFU Life Assurance Ltd, the largest private sector life insurance company, has launched a massive media campaign – “Life mein Kamal karna zaroori hai”. The campaign aims to reinvent the face of life insurance advertising in Pakistan and moves away from the traditional methods of advertising through fear-appeal, rather focuses entirely on the positives in life. Building on the basic ... Read More »

EFU life’s Annual Report Awarded

EFU Life has also been nominated from Pakistan to compete for South Asian Federation of Accountants (SAFA) Best Presented Accounts 2012 in the ‘Insurance Sector’. Read More »

After-tax profit of EFU Life Assurance dropped by over one-fifth

The after-tax profit of EFU Life Assurance for six months ended June 30 dropped by over one-fifth in comparison with last year’s corresponding period, according to a notice the largest private-sector life insurance company sent to the Karachi Stock Exchange on Wednesday. The latest financial result for the first six months of 2013 reveals that net profit of the company ... Read More »